CASE STUDY YESSS ELECTRICAL

How disciplined product data turned a failing webshop into a scalable engine.

Yesss Electrical is a major European wholesaler. Strong logistics. Loyal customers. But the digital foundation was weak. The webshop was barely usable. Products were hard to find. Data was inconsistent. ETIM existed on paper, not in practice. Degradation had become the norm.

The challenge

  • Data scattered across countries and systems.

  • A PIM environment present but not activated.

  • No operational ETIM structure.

  • A webshop that eroded trust instead of creating demand.

Approach

1. Fix the data first
All available product data was reloaded, enriched, checked and normalised. Suppliers were pushed to update their information. ETIM classes were defined, requested and applied. Chaos made way for structure.

2. Establish a single source of truth
A reliable 2BA connection ensured continuous intake and enrichment of product data. The organisation shifted from manual patchwork to a controlled data pipeline.

3. Rebuild the webshop. Not repair it
The previous webshop was discarded. A new version was built, fully driven by central product data. One data model. One logic. One experience.

4. Integrate the wider ecosystem

  • Smooth import/export with 2BA.

  • Connection with Syntess to support installer workflows.

  • API link with the UK back office for pricing, conditions and stock.

“When you fix the data, you fix the business.”
— Quote Source

Impact

800,000+ products under unified control
Structured. Current. Predictable. Errors fell away because the system was finally speaking one language.

Momentum in execution
The Netherlands went live in 2022. Germany followed. Other countries now prepare their own ETIM rollout.

Adoption in the organisation
A cross-functional group works with the system each week. Meetings shifted from firefighting to improving. Product data became a shared responsibility, not an afterthought.

Core insight

A failing webshop was not the problem. Fragmented product data was.
Once the foundation was rebuilt, digital growth became inevitable.